MINI's teaser site, counting down to the launch of buzz-building 15-second film clips promoting the Clubman. See Contagious post or MINI's The Other View clock.
Also running is their The Other Lunch campaign. Choose from a variety of events (FREE LUNCH included) where you can bone up on some valuable life skills. Why don't I live in London? Actually, I'm really curious to know how MINI will integrate their brand story directly into the events. Or, will there be no mention of MINI or the Clubman?
I like the quirk factor in the various events (how to get back in a will, how to pass a lie detector test). And I like that you get free food. Aside from this, the campaign is interesting in that it combines fun learning with community interaction. It's really working to bring like-minded people (MINI fans, potential fans) together, get them to interact, and ultimately bond within the group and to the brand.
If anyone signs up to one of these lunches, post your comments on the experience here.
9.28.2007
One Laptop Per Child...
I can't believe summer is (for the most part) over. October is here already, and soon enough, Turkey Day (aka Thanksgiving). And we all know what this means. Holiday shopping season begins. The fun, the madness, the joy of holiday (can I say Christmas?). For the past few years, I just haven't been able to come up with any sweet gift ideas when I am asked "What's on your list?" I admit, I enjoy getting gifts, but I've come to realize that I have so much junk around here, and I don't truly need anything.
I was looking at the One Laptop Per Child/XO Laptop site and my eye fell upon: "Give 1 Get 1 starting November 12". I immediately thought how perfect this would be for a Christmas gift - either for your child/niece/nephew, etc. but more importantly, how meaningful it would be for that child millions of miles away. What if instead of exchanging gifts in your family this year, you pledged to purchase a few of the laptops? It would almost be like feeding the hungry a turkey dinner on Thanksgiving, but probably better. (not that this isn't a generous or necessary cause)
Designed by fuseproject, the laptop represents ambitious and inspiring ideas that I hope people come to believe in and support. Education and the opportunities it affords should be a part of every child's life.
Listen to Nicholas Negroponte talk about his One Laptop Per Child project below.
Photosynth
personal DNA quiz
Saw this on Adam's Facebook, so I decided to see what I was...
Turns out I am an Animated Creator.
I like the visual questions (slide bars, graphs), vs multiple choice where you hem and haw. I sort-of zoned in and was drawn to intuitively click as I took in the spaces and bars. (You'll see what I mean if you do it.) Take it here.
Turns out I am an Animated Creator.
I like the visual questions (slide bars, graphs), vs multiple choice where you hem and haw. I sort-of zoned in and was drawn to intuitively click as I took in the spaces and bars. (You'll see what I mean if you do it.) Take it here.
9.24.2007
HeadOn Sales Up
I don't know why, but I'm a little fascinated by HeadOn. I'm lucky enough that I don't get headaches often, and when I do, I reach for generic Ibruprofen. But now that I've seen this article, maybe I'll keep HeadOn 'in mind' the next time I'm at Target.
So sales are up not 50%, not 75%, not even 100%. No, they're up 234%. I'm curious. Have you used it? Does it work? Can you only apply it directly on the forehead? Can you try it on the temples? (Is this dangerous? Is there a tingly sensation? Will my toes fall off?)
I wonder if a large part of the sales increase is because a lot of people like myself are just curious to see what this product can actually do. But how does it work? Hmm...I smell project!)
So sales are up not 50%, not 75%, not even 100%. No, they're up 234%. I'm curious. Have you used it? Does it work? Can you only apply it directly on the forehead? Can you try it on the temples? (Is this dangerous? Is there a tingly sensation? Will my toes fall off?)
I wonder if a large part of the sales increase is because a lot of people like myself are just curious to see what this product can actually do. But how does it work? Hmm...I smell project!)
9.23.2007
Inspiring Ideas
These quotes come from Bruce Mau Design's Incomplete Manifesto for Growth, which I find simple, yet completely compelling and authentic.
1. “Allow events to change you.”
As a planner (and thinker), I open myself to the possibility of growth through experiences and change. In fact, I seek it.
5. “Go deep.”
I will commit myself to dig deeper, knowing that if I do, I could be rewarded with valuable discoveries.
9. “Begin anywhere.”
The process of planning seems uncomplicated, yet it’s no easy task. I like the idea that anywhere is fair game for mining ideas and insights. It says jump in with no fear.
16. “Collaborate”
As I’ve found in Bootcamp at Miami Ad School, putting ideas and questions together in a bubble, as opposed to working alone in seclusion proves that collaboration creates more potential for great insight.
1. “Allow events to change you.”
As a planner (and thinker), I open myself to the possibility of growth through experiences and change. In fact, I seek it.
5. “Go deep.”
I will commit myself to dig deeper, knowing that if I do, I could be rewarded with valuable discoveries.
9. “Begin anywhere.”
The process of planning seems uncomplicated, yet it’s no easy task. I like the idea that anywhere is fair game for mining ideas and insights. It says jump in with no fear.
16. “Collaborate”
As I’ve found in Bootcamp at Miami Ad School, putting ideas and questions together in a bubble, as opposed to working alone in seclusion proves that collaboration creates more potential for great insight.
9.21.2007
PSFK Conference: 2 pics
I had planned on taking some pictures of the Pacific Design Center (location of conference) but as I discovered during the first coffee break, I had stupidly forgotten my camera's battery in MN.
However, when I got back from L.A. I snapped these:
The first is obviously my name tag. Shout out for MAS. The second...(planned by PSFK?) was the fortune in my fortune cookie that was included in our bagged lunches. I didn't open the cookie until today, back home in Minneapolis. Interesting. If you can't read it, it says: Advertising is landfill, we need to create ways to plant seeds & grow life instead" by Byrne.
However, when I got back from L.A. I snapped these:
The first is obviously my name tag. Shout out for MAS. The second...(planned by PSFK?) was the fortune in my fortune cookie that was included in our bagged lunches. I didn't open the cookie until today, back home in Minneapolis. Interesting. If you can't read it, it says: Advertising is landfill, we need to create ways to plant seeds & grow life instead" by Byrne.
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