PSFK Conference: 2 pics

I had planned on taking some pictures of the Pacific Design Center (location of conference) but as I discovered during the first coffee break, I had stupidly forgotten my camera's battery in MN.

However, when I got back from L.A. I snapped these:
The first is obviously my name tag. Shout out for MAS. The second...(planned by PSFK?) was the fortune in my fortune cookie that was included in our bagged lunches. I didn't open the cookie until today, back home in Minneapolis. Interesting. If you can't read it, it says: Advertising is landfill, we need to create ways to plant seeds & grow life instead" by Byrne.