Today I went to Barnes and Noble (easily one of my favorite stores) to look for Convergence Culture: Where Old and New Media Collide by Henry Jenkins. I need to research transmedia planning...and really, any new and emerging ideas related to planning, media, culture, science, and technology. Unfortunately Barnes didn't have the book in stock so I ordered it.
I did, however, walk out with some purchases (can I ever walk out of a store without merchandise? no). I bought a magazine (Marie Claire, which surprisingly has morphed into a smart, sassy, and hip source vs. what it used to be a few years ago) and two books.
Rengen (not sure if it should be in caps or not), Renaissance Generation by Patricia Martin - The book's jacket says Martin "argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting--and a new set of imperatives, products, behaviors, and ambitions is emerging." The book looks at the factors influencing the economic, social, and cultural shift and seeks to offer yet more evidence that we are a culture of and in change. I'm eager to see if Martin makes any new statements that haven't already been said...
Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J. Penn - The author (CEO of Burson-Marstellar and chief adviser to Senator Hilary Clinton's presidential campaign) pinpoints over "70 microtrends in religion, leisure, politics, and family that change the way we live." A quick flip of the pages shows plenty of graphs and charts. It looks like each trend is supported by data, so Penn's analysis is not pure observation or gut instinct (though surely that plays a role in his findings).
I've got some reading to do...
9.02.2007
Connection and Transmedia Planning
As you may or may not know, I am in Miami Ad School's Bootcamp for Account Planners. Part of the program involves lecture, where planning directors/VPs come in from various agencies (some have been Carmichael Lynch, Leo Burnett, and draftFCB) and speak on various topics.
While the majority of the lectures have been truly meaningful and eye-opening, there has yet to be a lecture devoted solely to the future of advertising, and specifically, the future of planning. Everyone knows that we're living in a changing world - (but hasn't it always been changing?) - where people control when and how they're touched by ads, where tv is losing its power of reach, where people create the ads and control the brand (to a point).
Should I be a little wary of my future if no one has talked about connections or transmedia planning? Hmm...
I've been hearing more and more about connections planning, or transmedia planning being the future of planning as a whole. I haven't done enough research to have a firm handle on what it is, though in general I can say it is using the insights of traditional planning while considering the contact points for the business/brand. I've been told it's account planning + media planning. Don't listen to me because I'm too green on this.
Here are some sources to bone up on connection(s) planning:
The Account Planning Group
No-Duh, Big A-ha
and transmedia planning:
Henry Jenkins
Convergence Culture: Where Old and New Media Collide by Henry Jacobs
Talent imitates, genius steals (Faris Yakob, Naked)
the fruits of imagination (Jason Oke, Leo Burnett)
I ordered Convergence Culture so I'll come back and post on thoughts as I read.
While the majority of the lectures have been truly meaningful and eye-opening, there has yet to be a lecture devoted solely to the future of advertising, and specifically, the future of planning. Everyone knows that we're living in a changing world - (but hasn't it always been changing?) - where people control when and how they're touched by ads, where tv is losing its power of reach, where people create the ads and control the brand (to a point).
Should I be a little wary of my future if no one has talked about connections or transmedia planning? Hmm...
I've been hearing more and more about connections planning, or transmedia planning being the future of planning as a whole. I haven't done enough research to have a firm handle on what it is, though in general I can say it is using the insights of traditional planning while considering the contact points for the business/brand. I've been told it's account planning + media planning. Don't listen to me because I'm too green on this.
Here are some sources to bone up on connection(s) planning:
The Account Planning Group
No-Duh, Big A-ha
and transmedia planning:
Henry Jenkins
Convergence Culture: Where Old and New Media Collide by Henry Jacobs
Talent imitates, genius steals (Faris Yakob, Naked)
the fruits of imagination (Jason Oke, Leo Burnett)
I ordered Convergence Culture so I'll come back and post on thoughts as I read.
Camp Okutta, a Child's Dream Camp?
I saw this on Faris Yakob's Talent Imitates, Genius Steals and was compelled to post.
Camp Okutta sounds like the ideal summer experience - kids can familiarize themselves with AK-47s, drugs, and more fun.
During the first few minutes of checking out the site, I found myself chuckling...but wasn't sure why...obviously I was confused. Curiosity led me to see where I could find this camp. The next few minutes browsing the linked site brought up...a sick feeling.
The very real horror of child warfare is made clear in a creative and compelling way.
Camp Okutta sounds like the ideal summer experience - kids can familiarize themselves with AK-47s, drugs, and more fun.
During the first few minutes of checking out the site, I found myself chuckling...but wasn't sure why...obviously I was confused. Curiosity led me to see where I could find this camp. The next few minutes browsing the linked site brought up...a sick feeling.
The very real horror of child warfare is made clear in a creative and compelling way.
Plannersphere on Ning
We all know about MySpace by now. (If you find yourself in the minority, well, you are an insect living under a very large and heavy rock.)
Recently, I came across yet another social networking site called Ning. I've only just joined, but what seems to set Ning apart from MySpace, Facebook, Friendster, Hi5, etc. is that the focus is on social networks as a specific (online) entity. MySpace and the like are in general, social networks, but how well do they unite people on specific platforms?
MySpace and Facebook are individual-specific. MySpace encourages users to personalize their pages, which is probably one reason (among others) teens are addicted to it. Now Facebook is in the personalization game, offering various applications for users to add (i.e. Moods, which allows users to display their current mood).
Of-course, creating or joining groups on both of these sites is possible. However, it can become an inconvenience when you belong to several groups and are finding it difficult to keep up with each group's comments, discussions, etc.
Ning makes it simple. In a clear, navigable design, you can easily view the main page, your profile, members, discussion forum, photos, and more. The focus is not on you, the individual, but the shared interest/idea behind the group. True discussion -- interaction and communication is the emphasis here.
The group I just joined is on, what else? Planning. See Plannersphere.
By the way, Faris Yakob, strategist and "digital ninja" at Naked Communications, created this social network.
Recently, I came across yet another social networking site called Ning. I've only just joined, but what seems to set Ning apart from MySpace, Facebook, Friendster, Hi5, etc. is that the focus is on social networks as a specific (online) entity. MySpace and the like are in general, social networks, but how well do they unite people on specific platforms?
MySpace and Facebook are individual-specific. MySpace encourages users to personalize their pages, which is probably one reason (among others) teens are addicted to it. Now Facebook is in the personalization game, offering various applications for users to add (i.e. Moods, which allows users to display their current mood).
Of-course, creating or joining groups on both of these sites is possible. However, it can become an inconvenience when you belong to several groups and are finding it difficult to keep up with each group's comments, discussions, etc.
Ning makes it simple. In a clear, navigable design, you can easily view the main page, your profile, members, discussion forum, photos, and more. The focus is not on you, the individual, but the shared interest/idea behind the group. True discussion -- interaction and communication is the emphasis here.
The group I just joined is on, what else? Planning. See Plannersphere.
By the way, Faris Yakob, strategist and "digital ninja" at Naked Communications, created this social network.
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