9.05.2007

Golden Jigsaw, Interactive Puzzle


Here's yet another fascinating example of interactive marketing that has the power to draw people in so they actually experience something, rather than just observe a brand's online presence (i.e. visiting a site, playing a game, or signing up for updates).

Actually, it's a "first" according to PRBuzz.com.

Check out the Golden Jigsaw. It's an interactive game where players put together a puzzle by solving clues and finding pieces on various websites. The 1st person to put it together wins $1 mil. Strategic idea to get traffic from users advertisers wouldn't normally see.

2 comments:

D's Daily Obs & Thoughts said...

okay C...since you gave me the idea and link for this golden puzzle...i'm hooked. they now have the first 100 piece available. i was up at 7 this morning and i got the first 100 pieces done :) it's fun!

Courtney said...

wow, i'm impressed! ok, not really, given this is right up your alley and you're smart. is it fun? i bet the incentive helps :)